Creativity is always at the centre of everything I do. When I decided not to pursue music, I thought about all the things I loved about music and music production. I realised that, in essence, what I loved was getting to create, using technology as a means for creativity and the endless possibilities it offers. There is always more to learn and new avenues to explore. So, I looked for a career that would fulfil those loves, and that's how I got here.

I love getting to design all day. But when I'm not designing things, I still love making music, cooking, painting, reading psychology books, and hanging out with my dog on Hampstead Heath.

I also love traveling and once spent 6 months in Thailand learning to hold my breath (there was some diving involved as well). I wholly believe traveling widens your mind on differences like nothing else while at the same time giving you a greater appreciation of everything as it already is.

Design sits at the intersection of everything that I value: empathy, innovation, creativity, figuring out which rules are to be broken, and which must guide you. I think design thinking can change the world, one pixel at a time.